![]() ![]() Google Trends has another feature called Keywords Rising, which you can find in the lower right of the results it returns for your search term. However, if you were to see a downward trend for this keyword, then you may want to push marketing dollars toward another keyword that’s more popular. If you were targeting the keyword “online learning” for SEO purposes, then you would look at the trending data and consider focusing on content for this trend. But with Google Trends, you are viewing the relative popularity of a search term (as shown above, “online learning” has been more popular recently). When you perform keyword research with tools like Keyword Planner, you receive absolute search volume data (for example, let’s say “online learning” has 10K searches every month). In terms of Search Engine Optimization, this can help you: With the data available in Google Trends, you can easily extract insights about where, when, how, and for how long people are searching for terms related to your product, service, or business. Whether you’re working in SEO, PPC, social media or other channels, you can certainly leverage Google Trends data for your business goals. Now that you understand how Google Trends works, you may be able to see how it can be applied to marketing strategies. schools moved to virtual learning during that time, it makes sense there would be a surge in inquiries and less as it moved toward summertime. You can see at the end of February 2020, there was a spike in searches for online learning, and it has gradually decreased over the following few months. It shows how searches trend over time, so you can analyze changes in search behaviors across specific time frames, platforms, and regions.įor example, here is the data for the term “ online learning” in the U.S. Google Trends is an online tool offering a visual comparison of relative traffic levels for specific search queries. Let’s have a look at how you can use Google Trends for marketing your products or services-more effectively and efficiently. ![]() It’s called Google Trends, and it can help you supercharge your marketing efforts. You’re in luck because there is a handy tool to help you discover these answers. Schmugar's advice? "Look carefully before you click," he said.Do you wish you could understand how people are searching for products or services in your industry? Are you wondering when or where they are most interested in searching for them? Last year, Joe Stewart, director of malware research at SecureWorks Inc., said he had found evidence that some hackers were making as much as $5 million a year from the practice. The only way that users can stop the messages, and to supposedly clean their PCs of infection, is to pay for the worthless software.ĭistributing "scareware," as the category is sometimes called, can be very lucrative. The download, however, is actually a Trojan horse that continues to dun the user with fake warnings. "Some portion of this must be automated," he added, to account for the quick reaction time to the hot searches and content touted by Trends.Īll the poisoned links lead to sites that hit users with phony security warnings those alerts then try to trick users into downloading a free antivirus program. The only common element he's found so far among those sites is that they are all hosted on free site-hosting services. "It looks like they're following Trends, which refreshes every hour, and then reacting very quickly to produce their own sites," said Schmugar. More recently, Schmugar has monitored poisoned links ranked high on searches for "Gmail down," a reference to the two-and-a-half hour outage at Google's Web-based e-mail service on Tuesday.īecause the malicious sites share the same content as legitimate pages that are currently of great interest - and because the scammers also name those pages with the popular search phrases it pulls from Trends - Google's ranking algorithms push those sites toward the top when people search for that news item or use those search strings. "They grab content from those pages and put it on their own site." "They're grabbing content from pages that are already popular," he said. News accounts recently abused by hackers have ranged from this weekend's stories about a worm spreading on Facebook to the attack last week by a chimpanzee that left a Connecticut woman in critical condition, said Schmugar. "I've collected a lot of them, with poisoned links that are pretty high up, almost always in the top 10." "I'm not talking about just a few sites," Schmugar said. The idea is to "game" Google into ranking their malware-hosting sites near the top on scores of high-profile, current events-related search results. Scammers and malware makers are closely monitoring Google Trends to guide them in selecting search phrases and legitimate news content, which they then integrate into their own fly-by-night sites, said Schmugar. ![]()
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